Our Mission at Midwifery Business Consultation: Empowering Midwives to Thrive
Midwifery is a calling rooted in presence, skill, and deep care for families during one of life’s most profound transitions. Yet the clinical excellence midwives bring is only part of what makes a practice sustainable. Running a midwifery business—whether a private home-birth practice, a birth center, a hospital-based group, or a hybrid model—requires systems, financial clarity, strategic thinking, and leadership that most midwifery education never fully covers.
That gap is why Midwifery Business Consultation exists.
Our Mission
Our mission is simple and focused: To empower midwives with the tools, knowledge, and support needed to build and sustain thriving, impactful midwifery practices.
We are dedicated to helping midwives turn their passion for maternal and family care into successful, sustainable businesses. Through tailored business strategies, financial guidance, operational support, and practical education, we work so that midwifery practices do not merely survive—they thrive.
We believe midwives serve families best when their own practices are healthy, clear, and aligned with their values. When the business side is strong, midwives can focus more fully on the care they are called to provide, reduce burnout, and expand access to midwifery for the communities that need it.
Our Vision
We envision a future in which midwives are fully supported in every dimension of their work—from clinical excellence and client relationships to business management, financial stability, and personal sustainability.
In that future, midwifery is widely recognized as a vital and thriving sector of healthcare. Midwives are able to build financially stable, flourishing practices while delivering the high-quality, relationship-centered care that defines the profession. Values and viability are not in conflict; they reinforce each other.
The Heart Behind the Work
Midwifery Business Consultation was founded in 2017 by Leslie Cornwell, CNM, after years of clinical practice and the real-world challenges of running her own private practice. Like many midwives, she discovered that clinical training prepared her beautifully to care for families—but left significant gaps in business knowledge: taxes, legal structures, hiring, policies, fee schedules, cash flow, marketing, contracting, and long-term planning.
Those gaps create unnecessary stress, financial vulnerability, and, too often, burnout. The company’s founding purpose was (and remains) to close that gap so midwives can work smarter, not harder, and build practices that support both the families they serve and the lives they want to live.
Our approach centers on three core themes that appear throughout our work:
- Sustainability and Clarity — Building practices with systems, financial visibility, and longevity so midwives can continue serving for the long term.
- Strategy with Heart — Business guidance that respects the values, ethics, and relational nature of midwifery rather than imposing generic corporate models.
- Empowerment and Leadership — Helping midwives step into confident ownership of their practices, whether they are just starting, stabilizing, or scaling.
Who We Serve and How We Help
We support midwives and birth professionals at every stage and in multiple settings:
- Those preparing to launch a private practice or birth center
- Established practices seeking greater clarity, profitability, or operational smoothness
- Hospital-based midwives building stronger workflows, collaborative models, and sustainability
- Midwives navigating burnout, transitions, or the desire for better work-life integration
- Birth workers looking for practical education in finance, operations, marketing, compliance, and leadership
Our offerings include individualized consultation, practical trainings and courses, and downloadable resources and templates. Everything is designed by midwives who understand both the clinical realities and the business demands of the work.
Why This Mission Matters
When midwifery practices are financially and operationally healthy, more families gain access to midwifery care. Midwives experience less burnout and greater longevity in the profession. Communities benefit from stable, values-driven practices. And the profession itself grows stronger.
We do not believe midwives should have to choose between excellent care and a sustainable livelihood. Our mission is to help them have both.
If you are a midwife or birth professional seeking clarity, stronger systems, or a more sustainable path forward, we would be honored to support you. The work you do matters deeply. Our role is to help make sure the business side of that work supports you as fully as you support the families in your care.
Midwifery Business Consultation Empowering midwives. Building sustainable practices. Strengthening care for families.
