There is no doubt that client acquisition is critical to the growth and success of your midwifery practice. Despite this, with so much competition, ranging from large hospitals to other home birth practices and birth centers, many midwifery practices struggle to gain new clients. However, by implementing a strong patient acquisition strategy, you can gain …
When you’re trying to get visibility for your midwifery practice, there’s no need to let a limited budget get you down. Established brands may have more money, but you can still have the smartest marketing strategy around. Discover 15 budget-friendly (and some free) marketing tips for small business owners, so you can reach more potential …
Search Engine Optimization (SEO), will allow you to drive more organic traffic to the website, and if done correctly, will improve your blog’s ranking in Google search results. You can optimize your blog for search engine optimization using a variety of techniques. These 6 SEO blog writing tips will help you increase your blog’s visibility and …
Power of Search Engine Optimization for Your Midwifery Practice Read More »
Finding the right midwifery marketing partner can be a bit of a process. With thousands of firms to choose from, selecting the most qualified partner can be a long and arduous journey. We at Longview Strategies have met with multiple stakeholders and have heard similar insights throughout their decision-making process. If you are currently tasked with choosing the right marketing fit to accelerate and promote …
Why is Midwife Business Planning Important? Midwifery business plans are like food recipes. It is possible for a person to cook however he/she may want, but it will increase the chances of getting unfamiliar taste that most of the people will not like. In order for the food to taste good, it must contain some …
So many women see a You Tube Video for water births and WANT IT. The peace, the calmness are mythical birth experiences with water. Anything that makes birth more blissful is in demand! Women start to call their local hospitals and doctors to ask about having a water birth and most in the United States …
Water Birth: Unique Midwife Business Marketing Tool Read More »
Are you passionate as a midwife to offer breastfeeding support? All midwives want the best option for feeding a baby. Consider the profitability options for breastfeeding visits. You can either bill to insurance plans a home visit for breastfeeding or office visit. With the Affordable Care Act, most insurance plans cover breastfeeding visits one hundred …
Breastfeeding as Business Tactic: Midwife Consulting for Profits Read More »
Your midwifery website is typically what sets the first impression of your brand, mission, and services. Having the proper name, content, pictures, and accessibility is HUGE! Search Engine optimization with certain words on your site, blogs, and Facebook postings will get you found. When someone is looking for a midwife in your area, you want …
I know it is a little corny to quote Kevin Costner’s classic, “Field of Dreams.” There is a couple of key parts of this analogy I want to stress. Midwifery care is in demand and your practice will be very busy with time. Creating the structure and flow to keep up with the demands is …
Relationships are very powerful in your personal and professional life. It isn’t how much you know, but who you know. Henry Ford created an empire from his pool of resources versus his personal knowledge. Connections get you the best deals, first awareness before mass public of a sale, and first referral to your practice if …
Value of Relationship: Have your Midwife Business Grow Quickly Read More »
