Marketing your business is an important tool to ensure success in your midwifery practice. Consider it as the heart of your business’ success. You need marketing because, without it, your business may offer the best products or services out there, but none of your potential customers would even know. However, marketing in a traditional way like television, radio, posters, banners, newspapers will cost you a lot. If you are clever enough you can do some research in order to find ways how to market your business without spending too much. But if you have a little budget for it you may want to check some of my previous blog posts how to market your midwifery practice but in this article let’s talk about Marketing with a twist “No Money Required”.
1. Create a website
Upon starting you midwifery business, your fundamental task is to let people especially your target market know everything about you and your practice. However, doing that will cost you a lot of money that is why having your own website is necessary. In your website you must project an image that builds confidence towards your customers. Your website establish your credibility and build trust to your clients. One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website in business. The website is always at work to ensure that customers who come in are always served in the comfort of their homes.
You can make a website for free, but there are catches. Free accounts on website builders hold a lot of important features back. You can’t use custom domains, and your free site will have ads for that website builder. If you’re looking to learn more about website building then the free options are worth a look.
2. Create inspiring and educational content
If you have established your website, posting an inspiring and educational content is a great deal. It will give your client a hint that they can receive something helpful from you aside from the services that you offer. Creating content helps businesses grow from the ground up. Your business website has to be well crafted with all the right content to reach your audience, providing the information they need to become a loyal customer. Of course content creation doesn’t cost you any amount of money, it only takes a little effort and a little amount of time to write down all the things that you know and wanted to discuss in relevance to your business.
3. Create your own unique business slogan
A slogan is a catchphrase that represents a product or company and communicates the key benefit you want consumers to associate with your business. And if crafted with care, it can keep your brand front and center in the minds of consumers until they’re ready to buy. The role of a good slogan is to point towards the benefits of a product. Slogans are supposed to highlight your brand image and be memorable. Customizing brands with advertising slogans helps the audience to recall the business that in turn eventually makes them to develop a positive attitude towards the brand. Creating your own unique business slogan is free, you can search for a slogan generator online or you can gather your team and make brainstorm ideas about unique and catchy slogan.
4. Incorporate your friends and families in your business to advocate for you
Surround yourself with positive people that can help you grow your business. Your friends and family aren’t just an important source of guidance; they are also a great, free resource for marketing your business. Simply sharing your posts, products and services is essential. It’s perfect and inexpensive way to expand your circle and present your practice to people who are not aware of your existence in the market. Supply them with business cards, flyers and any other tools they might need to endorse your business to the people they meet and deal with every day. Again, it’s free, unless they ask for compensation.
5. Be active in social media (Facebook, Twitter, Instagram)
Social media is an essential piece of your business marketing strategy. It provides a free avenue to market your midwifery practice. Social platforms like Facebook, Twitter, and Instagram help you connect with your customers, increase awareness about your services, and boost your leads and sales. The effectiveness of using social media in marketing your business has been proven by so many entrepreneurs and you can see a lot of blogs that talks about how operational social media is. Again, it’s always free but you may spend a few penny to boost your post in order to reach more platform users but with the right strategy, this marketing way is very effective.
6. Post client testimonials
Another way to market your midwifery practice without spending is posting your client testimonials. A testimonial is an essential element of marketing. It serves as an introduction to a company and to create context about a company’s background and customer’s satisfaction with the services offered. Testimonials are sales tools, but more than that, they provide social proof. They are used to display the business’ reputation. When you use client testimonials, you show new and old consumers that your services continues to add value. They also indicate that you invest in your clients by featuring their own words on your website, which encourages them and their colleagues to continue getting services from you. Client testimonials create something of a rewarding insight regarding your connection with your target audience. Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they’re trying to make.
7. Email newsletter
Creating your own articles and sponsorship collaborations with other businesses to educate the community awareness is vital. The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. Newsletters are often the life force of your marketing campaign. Over the past decade, email marketing has proven to be significantly more successful than social media marketing.
By this time you might be asking yourself that “oh! I can market my business for free?” Indeed! You can! Just open your eyes and take note that knowing is not enough, we must apply. While there are a lot of marketing ways that you can use for your midwifery business, be creative enough you can try promoting your business without any money involved!
You’ve worked hard to build up your practice. Now, you need to figure out how to get people to hear about it! The right marketing is what will set you apart from other local practices. While there are a ton of marketing firms out there claiming they can help, it can be hard to find someone who understands our clients and knows how to speak to them. This is why we’re here to empower you to take control!!
Our course, Comprehensive Marketing for Midwives and Birth Centers, was designed to teach you how to reach your audience.