Have you ever wondered why some businesses are successful while other run out of money, steam, and resources? As midwives, we teach women to use visualization techniques for birth to help bring their babies into the world. How many midwives have actually used the power of visualization to make your midwifery practice successful?
Spend lots of time making a business plan, imagining what your practice will look like. Sit in the future space of your office or birth center and deeply meditate what the space will be like: smells present in birth rooms (lavender maybe?), noises you will hear (children giggling in hallways or mothers crying with joy after their baby comes out?), or how your hands will be on a mother’s tummy at your exam table. Do you picture your practice quiet and slow or phones ringing off the hook from people wanting your services? These things are really important when creating a positive energy for mission and training of staff involved in the midwifery business model.
If you are so confident that practice will be successful, that energy will spread to everyone that your midwife business brand comes in contact with. Use your marketing skills, personalized care, and power of visualization to fill your birth schedule. There is a book called, “Miracle Morning,” that is really helpful in making every precious day more productive. Part of the daily routine includes meditation. Use this mental secret weapon to visualize your short and long term vision of your specific midwife business.
Don’t under estimate the power of your mind and determination to create whatever you dream about. Visualization helps put your goals into reality. Remember women are encouraged to use this technique for coping with labor. Midwives can use visualization to create the perfect, successful midwifery practice.