Woody Woodward was a personal business mentor I hired years ago to help me get my life and business to the levels I never dreamed could be possible. His knowledge, wisdom, and guidance can be applied to any birth worker wanting to break their personal glass ceiling effect held in your mind. One of his best books, “Emotional Fingerprint,” has really opened my eyes to the “Platinum Rule.” It is the next level up from the “Golden Rule” where you do to others how you would like to be treated. The “Platinum Rule” is do onto others how they would like to be treated!
There are great tools to learn people internal drives and motivations after talking with them for a few minutes. You can present a win-win situation proposal that meets their needs, not just your needs and hope that aligns with theirs. By providing value that fulfills their unique internal driving forces, value will always be achieved. I have made so many great deals and opportunities happen from following Woody’s amazing advice.
“Your successes and failures in life, relationships and business are determined based on how you defend and support your Emotional Fingerprint,” says serial entrepreneur, film maker, success strategist, nine-time author Woody Woodward, whose newest book, Your Emotional Fingerprint, 7 Secrets That Will Transform Your Life, is being published today.
“Every one of us has a unique navigation system which affects how we deal with people, how we respond in intimate relationships, how we value friendships and how we pull through challenging and tough situations.” This unique navigation system has been identified by world-renowned thought leader, speaker and seminar presenter Woody Woodward as your Emotional Fingerprint.
In Woody Woodward’s newest book, Your Emotional Fingerprint, 7 Secrets That Will Transform Your Life, he illustrates the Five Validations that can transform any relationship.
The Five Validations are:
Recognition: Bill Bartmann was homeless at 14, dropped out of high school, and was in a gang. When he was 17 he worked in a hotel and a woman in management kept calling him “bright young kid.” After a month or two of this he inquired why she called him that. She said that was what the owner of the hotel put on his application after his interview. This recognition from someone he admired as a businessman completely changed his outlook on himself. It inspired him to get his GED, put himself through college and law school, and eventually build a billion dollar empire. At one point he was ranked as one of the 25 Richest People in America by Forbes. Bill said, “None of this would have happened if the owner of the hotel did not recognize me as the ‘bright young kid.'” The recognition you give can have a lasting impression on someone’s Emotional Fingerprint.
Respect: You can have unconditional love for anyone but you cannot respect everyone. Respect must be earned. Find something in the people you know and express your respect for them. It could be something as simple as their commitment to a workout routine, a hobby, or talent. Let them know you respect their decisions and opinions. Giving respect will go a long way when validating what makes someone feel important.
Acceptance: A little boy was telling his Grandma how “everything” was going wrong – school, family problems, severe health problems, and everything else. Meanwhile, Grandma was baking a cake. She asked the child if he would like a snack, which of course he did.
“Here. Have some cooking oil,” she said.
“Yuck,” said the boy.
“How about a couple of raw eggs?”
“Would you like some flour then? Or maybe baking soda?”
“Grandma, those are all yucky!”
To which the Grandma replied, “Yes, all those things seem bad all by themselves. But when they are put together in the right way, they make a wonderfully delicious cake!”
Appreciation: As his car pulled up to the drive-thru window Jeff Sinclair asked for the bill for the car behind him. The cashier seemed stunned at first but gave him the amount and he paid it. This train action of appreciation went on for 74 cars in a row. Even the local radio show was reporting on it. “We live in an appreciation deficient society. Imagine how your friends and loved ones would feel if they knew how much you appreciated them,” he said.
Praise: Master illusionist and magician Harry Houdini spent a lifetime debunking psychics, mind readers and scam artists. He met every foe with enthusiasm and within days copied their tricks or proved them wrong. “So, why do we think that our friends, family, co-workers, customers or spouse know how we feel about them? It is not enough to think about them. We must take action,” says Woodward. “As we do these five validations it has a direct impact on someone’s Emotional Fingerprint.”
About Woody Woodward
Woody Woodward is a success strategist who specializes in achieving exceptional results. As an entrepreneur for more than 20 years, he has used the principles taught in his book Your Emotional Fingerprint, 7 Secrets That Will Transform Your Life to negotiate deals with major corporations, including NASCAR, the NBA, the NFL, Warner Music, Sony, Disney, and BMG Music. The Emotional Fingerprint was chosen as one of the leading techniques to be presented to the United Nations to assist them in reaching their millennial goals.
For information about Woody Woodward’s speaking availability, strategy session or consulting please visit
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