There is no doubt that client acquisition is critical to the growth and success of your midwifery practice. Despite this, with so much competition, ranging from large hospitals to other home birth practices and birth centers, many midwifery practices struggle to gain new clients. However, by implementing a strong patient acquisition strategy, you can gain an advantage over your competitors and attract more patients to your midwifery practice.
Client acquisition is simply the 6 process of attracting new clients to your midwifery practice. It refers to traditional and digital midwifery practice marketing strategies used to acquire new patients.
Although traditional word-of-mouth marketing is still very effective, most midwifery practices also use digital healthcare marketing, which is not surprising given that healthcare is the topic of every fifth Google search. Here are other ways you can use to find more of your ideal clients.
Engage With Your Patients
Effective communication with your current client is critical to increasing client experience and, as a result, client acquisition. The truth is that many of your clients may be unaware that you are seeking referrals and online reviews. As a result, you may simply ask them about their experience after the appointment and encourage them to recommend your services to family and friends or leave online reviews.
Make Use of Digital Marketing
Today, any type of business must have a web presence. A strong web presence can help you stand out from the crowd, attract more patients to your clinic, and increase overall revenue. To support the importance of web presence, the Pew Research Center found that at least 72% of adults in the United States look for health information online. Given this and the fact that the use of technology is only likely to increase over time, clinics would be wise to concentrate their efforts on attracting clients through digital marketing.
Make a Professionally Designed Website
Without a well-designed website to represent your midwifery practice in the virtual world, it’s difficult to establish a strong web presence. When done correctly, a website can help you increase patient flow to your clinic by allowing anyone who searches for you to learn more about your services and expertise, contact you, or learn more about health-related issues directly from professionals. However, ensure that your website meets modern standards. Your website from ten years ago is no longer functional. Customers may choose a competitor clinic over yours due to factors such as clunky or outdated design or slow load speed.
Provide Online Booking
Most people nowadays prefer to do everything on their phones, including shopping, work, and even dating. It should come as no surprise that they have similar preferences when it comes to scheduling healthcare appointments. Other advantages of online booking include reduced cancellations and no-shows by allowing patients to schedule appointments when it is most convenient for them.
Using email and SMS, you can keep your patients engaged.
It’s great to provide a great patient experience, but you also need to make sure they’re engaged with your brand even when they’re not actively treated in your clinic. The best way to accomplish this is to use a medical CRM and communicate with former (or current) patients regularly. You can accomplish this in a variety of ways, including:
- Use SMS or email to send automated appointment reminders (in an attempt to lower no-show rates).
- Use a newsletter to keep your patients up to date on clinic news.
- Keep your patients healthy by sending them general health newsletters with tips about their health or a specific condition.
- Make special offers to patients based on their demographics. For example, a 50% off checkup, a free consultation, and so on.
Client acquisition is critical to the expansion of your midwifery practice. The newer clients you bring in, the more appointments you can schedule, the more likely you are to expand your service offerings, and the less vulnerable you are when a patient churns. All of these advantages add up to more revenue in the long run.
Here are great midwife marketing courses available and a course specific to attracting your ideal client.