Midwife Business

Midwifery is as old as childbearing. Indeed, midwives have traditionally been women who were mothers themselves and who became midwives when they attended the births of neighbors or family members. Right now, many midwives work in public health clinics, while others choose to provide in-home birth services. There are many different career options for certified nurse-midwives, from clinical practice, education, administration, and research to domestic and global health policy and legislative affairs.


The essential role of midwives is to assist in the delivery of babies. Midwives, though, serve many other functions, from the initial examination of the mother to maintaining her health during pregnancy.

Midwives work in a variety of locations, including hospitals, birthing centers, or meeting women in their homes. They promote the natural aspects of pregnancy and childbirth, helping women cope emotionally and watching closely to recognize problems that might need a doctor’s assistance. But aside from being in a clinic accepting clients and helping deliver a child, midwives have a lot of opportunities outside the four corners of their clinics, birth centers, or hospital settings. Below are other midwifery business ideas. 

Midwifery Services

With a growing trend of natural, at-home births throughout the nation, midwives are in high demand. In 2012, USA Today reported that births outside a traditional hospital setting had risen 29 percent between 2004 and 2009. With that in mind, your new business might have a contract with certified midwives to see patients through prenatal care through delivery or offer experienced doulas to assist new mothers in handling the lifestyle changes associated with a new baby. Add-on services to this type of business include prenatal supplements, prenatal counseling, and even relaxation services such as prenatal massage.


Licensed midwives possess skills that could lend themselves to providing enhanced consulting services. Such a service could connect women in need with professional, qualified midwives and doctors with whom they might work in association. A consultant could provide in-depth information gained through interviews of all parties to achieve the optimum match for the expecting mother. Consultant services of this type could also provide a pool of tested babysitters and nannies to assist new mothers.


Certified nurse-midwives could develop a training business that focuses on supplementing the education of those with ambitions of becoming midwives. You can start your own midwifery school and pave the way in your local area or anywhere in the world for access to midwifery education. It can be done virtually or in person. It can be simple continuing education modules, certifications, degrees, or professional development series. Some of the great instructors you can become are NRP, ACLS, BLS, PALS, and STABLE.

Education Services

With growing interest in health throughout the nation, creating a business that offers health education could be a successful venture. You may offer courses in trending topics such as exercise physiology, first aid, family health, and nutrition, especially natural and genetically modified foods. Find well-qualified teachers, such as registered dietitians, nurses, and other medical professionals, to teach everyday tips on leading healthier lives.

Your education courses (in person or online) can be focused on patients or health care providers. It can be clinical education, professional development, certification courses, support groups, tools, and templates unique to the challenges midwives and women are facing in today’s fast-paced learning environment.

Nurse Practitioners

Midwives can offer services that are within their full scope of autonomy, employing their knowledge and skills in gynecological procedures, primary care, menopausal therapy, pelvic floor therapy, weight loss management, mental health support, breastfeeding support, and newborn care. Similarly, midwives can establish businesses based on compiling lists of highly trained nurse practitioners as part of their team to expand the services being offered. 

You can create a successful referral program with local specialists in your area. Having a cross-networking referral pool will increase your patient volume faster and decrease marketing budget needs.

Women Empowerment Advocates

Midwives could develop businesses providing international advocacy that offers services locally, nationally, or internationally through organizations such as the United Nations and UNICEF. Midwives engaged in this business can partner with other professionals to develop various aspects of women’s health advocacy, including increasing access to primary care and obstetric services in third-world countries where limited resources are available.

Being a midwife is indeed one of the most fulfilling jobs a person can be blessed with. Helping deliver a new life into this world is the rarest experience that you can have. However, we all have our own choices. Working in other fields is okay; we might have the passion, but sometimes opportunity is very elusive for us. Each of us is in a different part of our lives where the typical image of the midwife’s role in catching babies isn’t realistic. 

There are so many wonderful things that midwives can do with our skills and training to change the education and services available to women. We can always opt for other possibilities as long as our heart’s desire is still within midwifery. Midwifery means “with women,” not “catching babies.” Please remember that when pursuing different business models that fit your passion and dreams.