To succeed in the midwifery business today, you need to both be flexible and to have good planning and organizational skills. Many people start a midwifery practice thinking that they’ll “open their doors” and start making money from day one, only to find that getting clients and keeping overhead expenses paid while getting known within their communities is much more difficult than they had thought.

You can avoid this in your midwifery practice by taking your time and planning out all the necessary steps you need to achieve success. Whatever type of midwifery business you want to start, using the following nine tips can help you be successful in your venture.

9 Tips For Growing A Successful Midwifery Business

  1. Get Organized

To achieve midwifery business success you need to be organized. It will help you complete tasks and stay on top of things that need to be done. A good way to stay organized is to create a to-do list each day. As you complete each item, check it off your list. This will ensure that you’re not forgetting anything and are completing all the tasks essential to the survival of your business.

  1. Keep Detailed Records

All successful midwifery businesses keep detailed records. By doing so, you’ll know at any given point where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome those challenges. 

  1. Analyze Your Competition

Friendly competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may already be doing something that you can implement into your midwifery practice with a different emphasis on quality and personalized care compared to the office across the street.

  1. Understand the Risks and Rewards 

The key to being successful is taking calculated risks to help your midwifery practice grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards. Understanding risks and rewards includes being smart about the timing of starting your midwifery business. 

  1. Be Creative

Always be on the lookout for ways to improve and expand your midwifery services within the community, and to make it stand out from the competition. Recognize that you don’t know everything—be open to new ideas and different approaches to your practice. You can start adding some alternative therapies for menopausal hormone replacement or sexual health services that no one else is offering in the area.

  1. Stay Focused

The old saying “Rome wasn’t built in a day” applies here. Just because you open a midwifery business doesn’t mean you’re going to immediately start making money and have your delivery list full. It takes time to let people know who you are, so stay focused on achieving your short-term goals.

  1. Prepare to Make Sacrifices

The lead-up to running any business is hard work and dedication. It is a long term investment that will pay off more and more over time. In many cases you have to put in more initial effort than you would if you were working for someone else. You may go without a paycheck those first weeks after the doors open, and you may start wondering if you should be working for a hospital or another practice, but I can promise you that your potential earning is far more than if you stay working for someone else.

  1. Provide Great Service

There are many midwifery businesses that forget to prioritize an important component: providing great customer service. Those practices which are most successful are those where “the client comes first.” If you prove this to your clients, they’ll be more inclined to come to you the next time, and to send their friends and family in your direction.

  1. Be Consistent

Consistency is a key component to being successful in your midwifery business. You have to keep doing what is necessary to be successful day in and day out. This will create long-term positive habits that will help you make money in the long run.


Starting a midwifery business requires analytical thinking, determined organization, and detailed record-keeping.

It’s important to be aware of your competition and be attentive to, then improve upon, their successful tactics.

In the beginning you’ll almost certainly end up working harder for yourself than you would for someone else, so prepare to make sacrifices in your personal life when establishing your midwifery practice.

Providing good service to your clients is crucial to gaining their loyalty and retaining their business. 

There are great resources available to help you start and improve your midwifery practice. Business consultants like me, Leslie Cornwell at Midwifery Business Consultation, can provide the key to being successful and creating that visionary future you are looking for. I would be happy to help you build your dream!