Niche Services At Midwifery Business Consultation, we understand the unique challenges and opportunities that midwives and businesses in the field of midwifery face. With years of experience in midwifery and business consulting, we have honed our expertise to provide tailored solutions that empower your unique practice to thrive. There are many ways that midwives can create businesses.   We can support our midwifery colleagues, “Midwife the Midwives,” with immense support like billing, educational, and consulting companies, allowing them to have solid skills and resiliency when caring for their communities. Many midwives don’t want the traditional midwifery private practice of being on call for births.  They want to offer a niche service to women in their area.  From pelvic floor rejuvenation to postpartum support resources, anything is possible with midwifery’s scope of practice and caring for women from teenager to postmenopausal.  There are so many things a midwife can do to start a business, and we would love to help you hone in on your passion and create those practices.


Telehealth Services

Telehealth services are a modern healthcare solution that leverages technology to connect patients with healthcare providers remotely. Through video calls, phone consultations, and secure messaging, telehealth services offer convenient access to medical advice, diagnosis, and treatment from the comfort of one’s home. These services have revolutionized healthcare delivery by breaking down geographical barriers, improving access to specialists, and providing timely care, especially in emergencies or for individuals with limited mobility. Telehealth is a powerful tool in ensuring healthcare remains accessible, efficient, and responsive to the needs of patients in today’s digital age.

Pelvic Floor Clinics

Pelvic health clinics are specialized healthcare facilities dedicated to addressing issues related to the pelvic region, including conditions like pelvic pain, urinary incontinence, pelvic organ prolapse, and sexual dysfunction. These clinics provide a range of diagnostic, therapeutic, and rehabilitative services, often delivered by experienced pelvic health specialists such as physical therapists, urologists, and gynecologists. Patients at pelvic health clinics can expect personalized care plans, pelvic floor muscle training, lifestyle and dietary guidance, and access to cutting-edge treatments. These clinics play a crucial role in improving the quality of life for individuals experiencing pelvic health concerns by offering comprehensive and effective solutions to address their unique needs.

Med Spas

Med spas, short for medical spas, are specialized facilities that offer a unique blend of medical and spa treatments. These establishments provide a range of non-invasive cosmetic and wellness services, such as facial rejuvenation, laser hair removal, Botox injections, and more. Med spas are typically overseen by licensed medical professionals like doctors or nurse practitioners, ensuring a higher level of safety and expertise compared to traditional spas. They have become popular destinations for individuals seeking aesthetic enhancements and relaxation, providing a holistic approach to beauty and well-being by combining medical expertise with a spa-like ambiance for a rejuvenating experience.

Postpartum Clinics

A postpartum clinic is a specialized healthcare facility dedicated to supporting and caring for new mothers after childbirth. These clinics play a crucial role in promoting maternal health and ensuring a smooth transition into the postpartum period. They offer a range of services, including postnatal check-ups, emotional and psychological support, lactation consulting, and guidance on newborn care. Postpartum clinics provide a safe and nurturing environment for mothers to address any physical or emotional concerns they may have, helping them recover and thrive during this important phase of motherhood. 


Midwife innovation refers to the continuous development and advancement of practices, technologies, and techniques within the field of midwifery. Midwives have a long history of adapting and embracing innovative approaches to improve maternal and newborn care. This innovation encompasses various aspects, from the incorporation of evidence-based practices and the use of advanced medical technologies to the introduction of alternative birthing options and telehealth consultations. Midwife innovation ultimately aims to enhance the safety, comfort, and experience of childbirth for expectant mothers while preserving the holistic and patient-centered approach that midwifery is known for. It reflects the commitment of midwives to stay at the forefront of healthcare, ensuring that they provide the best possible care to women and families during pregnancy, labor, and beyond.


Midwife research involves the systematic investigation and study of various aspects related to midwifery, pregnancy, childbirth, and women’s health. Midwife researchers seek to expand knowledge in the field by conducting studies, collecting data, and analyzing information to improve the quality of care provided to expectant mothers. This research may cover a wide range of topics, including best practices in midwifery care, the impact of midwifery on maternal and neonatal outcomes, the effectiveness of specific interventions, and advancements in midwifery techniques and technologies. Midwife research plays a crucial role in advancing the profession, driving evidence-based practices, and ensuring that midwives continue to provide safe, holistic, and patient-centered care to women and families.

International Midwifery

International midwifery is a vital field that extends midwifery care and expertise beyond national borders. It involves midwives working globally to improve maternal and newborn health, often in resource-limited settings. International midwives provide essential services such as prenatal care, skilled birth attendance, and postnatal support, reducing maternal and infant mortality worldwide. They also engage in capacity-building efforts, training local healthcare providers and advocating for evidence-based practices. International midwifery is critical in addressing global disparities in maternal and newborn care, ensuring that women in diverse communities receive quality and culturally sensitive midwifery care, regardless of their geographical location or socioeconomic status.

Locum Midwifery

Locum midwifery refers to a temporary or short-term arrangement where a midwife fills in for another midwife who is on leave, vacation, or unable to work for a specific period. These highly skilled professionals step in to provide crucial maternity care services, ensuring the continuity of care for expectant mothers during the absence of the regular midwife. Locum midwives play a vital role in maintaining access to quality midwifery care, especially in rural or underserved areas, and they are essential in guaranteeing that women receive the support and expertise they need throughout pregnancy, childbirth, and the postpartum period, regardless of any staffing challenges that may arise.

Midwifery Schools

Starting a midwifery school is a significant undertaking that requires careful planning and dedication to promoting maternal and newborn healthcare. It begins with a clear vision of providing comprehensive education and training for aspiring midwives. Key steps include curriculum development, accreditation, securing experienced faculty, and establishing clinical training partnerships. Ensuring compliance with regulatory standards and facilitating access to resources and facilities for hands-on learning is essential. Moreover, fostering a supportive and inclusive learning environment emphasizing compassion, ethics, and evidence-based practices is critical in producing skilled midwifery professionals who can contribute to safe and positive birthing experiences for women and families. Establishing a midwifery school contributes to the growth and enhancement of maternal healthcare services and reinforces the importance of well-trained midwives in healthcare systems.

Trainings and Workshops

Midwife trainings and workshops are essential components of continuous education and professional development for both aspiring and practicing midwives. These programs provide hands-on training, practical skills, and updated knowledge in midwifery. Workshops cover various topics, including prenatal care, labor and delivery techniques, postpartum care, and newborn assessment. They offer a platform for midwives to enhance their clinical skills, stay updated on best practices, and connect with peers. These educational opportunities improve maternal and infant healthcare outcomes, ensuring that midwives are well-prepared and competent in providing safe, compassionate, and evidence-based care to expectant mothers and their babies.

Consulting Services

Consulting services encompass a wide range of expert advice and assistance professionals provide to individuals, businesses, or organizations. These services are tailored to address specific challenges, improve operations, or capitalize on opportunities. Midwife consultants bring specialized knowledge, experience, and insights to help clients make informed decisions, solve problems, and achieve their goals. From management consulting and financial advisory to technology, marketing, and strategy, consulting services offer valuable guidance and solutions that drive innovation, growth, and efficiency in various industries and sectors.

Marketing Services

Midwife marketing services are specialized strategies and tactics designed to help midwives effectively promote their practice and reach their target audience. These services encompass a range of activities, including website development and search engine optimization (SEO) to ensure online visibility, content creation that educates and engages prospective clients, social media management for building a strong online presence, and targeted advertising campaigns to reach expectant mothers seeking midwifery care. Marketing services for midwives aim to highlight their unique approach to childbirth, emphasizing personalized, holistic, and patient-centered care. By leveraging these services, midwives can connect with expectant mothers and families, ultimately expanding their practice and contributing to improved maternal and newborn healthcare outcomes.

Billing Services

Midwife billing services are specialized financial solutions tailored to the unique needs of midwifery practices. These services assist midwives in managing their billing, insurance claims, and revenue cycle management efficiently. They help ensure that midwives receive fair compensation for their services, navigate insurance complexities, and maintain accurate financial records. With expertise in medical coding and billing regulations, these services help streamline the administrative aspects of midwifery practices, allowing midwives to focus more on providing quality care to expectant mothers while minimizing billing errors and reimbursement delays. This support is invaluable in ensuring the financial health and sustainability of midwifery practices while maintaining a high standard of care.

Getting Political

The involvement of midwives in politics can yield several significant benefits for both the profession and women’s healthcare. First and foremost, it gives midwives a platform to advocate for policies and legislation that support the advancement of midwifery and the rights of women to have access to midwifery care. It allows midwives to influence decisions related to maternity care, maternal health outcomes, and healthcare reform, ultimately contributing to improved healthcare systems. Moreover, politically active midwives can raise public awareness about the vital role midwives play in ensuring safe and holistic childbirth experiences. Their involvement can lead to increased funding for midwifery education, research, and practice, fostering professional growth and enhancing the quality of care midwives can provide. Additionally, midwives in politics can be powerful voices for women’s health, reproductive rights, and the promotion of evidence-based maternity care practices, championing policies that prioritize the well-being of mothers and newborns.

Legal Expert Witness

A legal expert witness is a highly specialized professional who possesses in-depth knowledge and expertise in a particular field or subject matter. These individuals are called upon by attorneys during legal proceedings to provide their professional opinion and testimony, based on their expertise, in cases where technical or specialized knowledge is crucial. Legal expert witnesses are essential in helping judges and juries understand complex issues, whether in medical malpractice, engineering, finance, or other specialized areas. Their impartial and credible testimony assists in the fair and just resolution of legal disputes by providing valuable insights and interpretations that can be pivotal in shaping the outcome of a case.

Content Creation

Starting a business involves a strategic approach to content creation across various platforms. First and foremost, developing a compelling website is essential, offering valuable information about your products or services and showcasing your brand’s identity. Content marketing through blogs, articles, and social media posts can help establish your expertise and engage your target audience. Video content, such as tutorials, product demos, or behind-the-scenes glimpses, can be shared on platforms like YouTube or social media to connect with visual learners. Email marketing campaigns can keep your audience informed about promotions, updates, and relevant industry news. Additionally, interactive content like quizzes, surveys, or webinars can capture the attention and participation of your audience, fostering a deeper connection and building brand loyalty. The key is to align your content strategy with your business goals and the preferences of your target audience, delivering value while effectively promoting your brand.

Advocacy & Support Groups

Maternity care advocacy and support groups are essential organizations dedicated to promoting the rights, well-being, and choices of expectant mothers and families during pregnancy, childbirth, and the postpartum period. These groups provide a vital platform for individuals to come together, share experiences, and advocate for improved maternity care practices and policies. They offer emotional support, evidence-based information, and resources to empower pregnant individuals to make informed decisions about their care. These groups also engage in public awareness campaigns, lobbying efforts, and community initiatives to drive positive changes in maternity care, emphasizing the importance of respectful, woman-centered, and culturally sensitive childbirth experiences for all. In doing so, they contribute to shaping healthcare systems that prioritize the health and dignity of women and newborns.

Meet The Team