Communication is Key to Success or Failure in Midwifery Business

Communication is Key to Success or Failure in Midwifery Business

The ability to communicate with people both inside and outside your organization is a key characteristic of successful midwifery business. Effective communication strengthens the connections between a practice, staff, and consumers. It benefits your midwifery business in numerous ways: stronger decision making and faster problem solving; earlier warning of potential problems; increased productivity and steadier workflow; stronger relationships; clearer and more persuasive marketing messages; enhanced professional images for both employers and companies; lower employee turnover and higher employee satisfaction; and better financial results and higher profits from your practice.

The importance of communication is not surprising when you consider the staggering amount of time people spend communicating on the job. The need for communication skills is important in virtually every career. The most successful midwifery businesses are run by midwives that have taken courses such as business writing, leading, persuading, selling ideas, negotiating, interviewing, conducting meetings, resolving conflicts and working with cultural diversity. It is just as important for your staff to be trained about communication as you to improve success, profits, and fulfilling your midwifery business mission statement.

If you learn as a midwife to write well, speak well, listen well, and recognize the appropriate way to communicate in various business settings, you’ll gain a major advantage compared to other midwifery businesses you are competing against. Take the time to listen to staff and clients, learn the tools for crucial conversations, and be open minded when challenges or confrontation arises. These valuable communication skills will help you long term in running a successful midwifery business. Moreover, your communication plays a key role in efforts to improve efficiency, quality, responsiveness, & innovation. 

Communication as a midwife doesn’t just have to do with business running. Everyone needs effective communication tools and skills. In our personal life, having conversations with partner, children, family, and friends needs good communication skills. When we want to clearly discuss our goals, opinions, and feelings, it is vital to know how to be respectful and create a win-win situations. Most safety, staff confrontations, divorces, or frustrations with life come from break downs in communication. When we misinterpret someone’s intentions, words, or the context of a statement, that is when tension, mistakes, and friction arises. 

Miscommunication and inability to clearly communicate with one another will rot any midwifery business to the ground. We want to flourish and serve as many women as possible. That takes skills and patience to learn new habits of listening and talking with one another. Biases and subconscious past experiences will shape how you talk and what thoughts are going through your mind when someone talks with you. Be aware of those preconceived thoughts and acknowledge them. Let them go in one ear and focus on the person in front of you. Don’t hesitate to ask for clarity if misunderstanding of instructions or view points are mentioned. 

Be able to give feedback and a different perspective professionally. Take the time to think about best way to word your view point and suggestions. Having a team approach to care and creating a business model is vital to success in today’s health care system. Many minds with different life experiences will only benefit your practice’s long term success. Be approachable and allow for open, respectful communication to occur among owner and employees of your midwifery business. It is amazing what a group of women can create for their community when open communication is present.