Hospital Practice

Value of Relationship: Have your Midwife Business Grow Quickly

Relationships are very powerful in your personal and professional life. It isn’t how much you know, but who you know. Henry Ford created an empire from his pool of resources versus his personal knowledge. Connections get you the best deals, first awareness before mass public of a sale, and first referral to your practice if …

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Midwife Billing Maternity Care: What is and isn’t included?

Global maternity care includes prenatal care, birth, and postpartum care for a women if you assist her entire pregnancy. If she transfers out due to risk or moving, billing codes are broken up based on services rendered. There are codes for individual prenatal visits, multiple prenatal visits, birth directly, and postpartum care only. The codes …

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50 Ways to Market your Midwife Business

Marketing is essential for branding and success of your practice. Unless you buy an already established practice with huge customer base, midwives need to market their services to the target market. Knowing your competitor and what you have different than them will be placed in the marketing campaign. Do you offer a unique service to area …

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Writing Policies for your Midwife Business

Overwhelmed by administration side of the business? Unsure where to start with policies? I tell people to break things up into sections: administration policies, legal policies, financial policies, clinical policies, inventory policies, insurance policies, training policies, charting policies, employment policies, credentialing policies, etc. Small home birth practices won’t have nearly the policies as large midwifery …

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Creating a Hospital Midwifery Practice

Most people are familiar with CNMs that deliver in the hospital setting. Hospitals are where most Americans feel the most comfortable birthing their children in the 21st Century. Whether you are a solo midwife that working with a hospital to create midwifery hospital privileges for the first time or expanding a large midwifery practice been …

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Midwife Students and Fellowships: OH, MY!

Midwife Student and Fellowship  Midwifery clinical sites are getting harder and harder to find. As a new graduate, the biggest hurdle is getting experience in a supportive environment in your first few years of getting a midwifery degree. Is your midwifery practice a good fit for a student or new midwifery graduate? Do you have …

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Naming Your Midwife Business: BIG DECISION FOR YOUR BRAND

We all envision our office space and being next to a women during labor. How much time do you really spend picking out the perfect name? There is more pressure on this decision in your business planning than you think. Your brand and midwife business name has many levels of rewards and consequences of the …

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Avoiding Midwife Professional Burnout

Midwives are prone to professional burnout. We give to our clients, family, friends, and community. When do we have time for ourselves? Running a business might make you feel as though you cannot possibly step away. Some areas have such a high demand and not enough midwives, so time off might not even feel like an option. …

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Negotiating Midwife Employment Contracts

Whether you choose to work for a company, hire midwives, or improve your current employment contract during evaluation, it is important to know what power you have in negotiating. Midwives are valuable and we need to act that way. Too many times I see scarcity mindset of “huge” competition for a position and midwives just …

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Billing Codes Commonly Missed

Billing Codes Commonly Missed for Midwife Business

Most midwives know about basics when it comes to billing health insurance plans. If you work for a large practice, many providers don’t do anything with billing and have a whole department handling that aspect of care. When you start a private midwife practice (whether small or large), it is essential to know what the …

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