Running a Successful Midwifery Practice

In running a successful midwifery practice today, you need to be flexible and have good planning and organizational skills. Many people start a midwifery practice thinking that they’ll “open their doors” and start making money from day one, only to find that getting clients and keeping overhead expenses paid while branding to the community is much more difficult than they had thought.

You can avoid this in your midwifery practice by taking your time and planning out all the necessary steps you need to achieve success. Whatever type of midwifery business you want to start, using the following nine tips can help you be successful in your venture.

Successfull Midwifery Practice

9 Tips For Growing A Successful Midwifery Practice


1. Get Organized

To achieve midwifery practice success you need to be organized. It will help you complete tasks and stay on top of things to be done. A good way to be organized is to create a to-do list each day. As you complete each item, check it off your list. This will ensure that you’re not forgetting anything and completing all the tasks that are essential to the survival of your business.

2. Keep Detailed Records

All successful midwifery practice keep detailed records. By doing so, you’ll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome those challenges.

3. Analyze Your Competition

Friendly competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may be doing something already that you can implement into your midwifery practice with a different emphasis on quality and personalized care compared to the doctor’s office across the street.

4. Understand the Risks and Rewards

The key to being successful is taking calculated risks to help your midwifery practice grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards. Understanding risks and rewards includes being smart about the timing of starting your midwifery business.

5. Be Creative

Always be looking for ways to improve and expand your midwifery services to the community and make it stand out from the competition. Recognize that you don’t know everything and be open to new ideas and different approaches to your practice.  You can start adding some alternative therapies for menopausal hormone replacement or sexual health services that no one else is offering in the area.

6. Stay Focused

The old saying “Rome wasn’t built in a day” applies here. Just because you open a midwifery business doesn’t mean you’re going to immediately start making money and have your delivery list full. It takes time to let people know who you are, so stay focused on achieving your short-term goals.

7. Prepare to Make Sacrifices

The lead up to running any business is hard work and dedication.  It is a long term investment with no paycheck two weeks later after door open like working for a hospital or another practice. In many cases you have to put in more time initially than you would if you were working for someone else, but I can promise you that your potential earning is far more than ever working for someone else.

8. Provide Great Service

There are many successful midwifery businesses that forget that providing great customer service is so important. If you provide better service for your clients, they’ll be more inclined to come to you the next time or refer their friends and family your direction.

9. Be Consistent

Consistency is a key component to being successful in your midwifery business. You have to keep doing what is necessary to be successful day in and day out. This will create long-term positive habits that will help you make money in the long run.


Starting a midwifery business requires analytical thinking, determined organization, and detailed record-keeping.

It’s important to be aware of your competition and either appropriate or improve upon their successful tactics.

You’ll almost certainly end up working harder for yourself than you would for someone else, so prepare to make sacrifices in your personal life when establishing your midwifery practice.

Providing good service to your clients is crucial to gaining their loyalty and retaining their business.

There are great resources available to help you start and improve your midwifery practice.  Business consultants like myself with Midwifery Business Consultation are key in being successful and creating that visionary future you are looking for!

Enroll to our course: Tips for Running a Successful Midwifery Practice

9 Tips for Growing a Successful Business (