Day: January 27, 2022

Midwife Billing Maternity Care: What is and isn’t included?

Global maternity care includes prenatal care, birth, and postpartum care for a women if you assist her entire pregnancy. If she transfers out due to risk or moving, billing codes are broken up based on services rendered. There are codes for individual prenatal visits, multiple prenatal visits, birth directly, and postpartum care only. The codes …

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50 Ways to Market your Midwife Business

Marketing is essential for branding and success of your practice. Unless you buy an already established practice with huge customer base, midwives need to market their services to the target market. Knowing your competitor and what you have different than them will be placed in the marketing campaign. Do you offer a unique service to area …

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Writing Policies for your Midwife Business

Overwhelmed by administration side of the business? Unsure where to start with policies? I tell people to break things up into sections: administration policies, legal policies, financial policies, clinical policies, inventory policies, insurance policies, training policies, charting policies, employment policies, credentialing policies, etc. Small home birth practices won’t have nearly the policies as large midwifery …

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To Be In or Out of Network: That is the Midwife Business Question

As a midwife, you have the option to have a self pay system or accept insurance plans. Most CNMs working in private practice accept insurance plans to keep competitive with the US healthcare system. But there are a lot of questions involved in insurance coverage. How do you decide which insurance plans to accept? How …

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Emotional Fingerprint: Powerful Midwife Business Marketing Tool

There are many resources and guides out there. This one particular has done leaps and bounds to complete my personal and professional goals. When I did some soul searching and restructuring of my life, I sought guidance from Woody Woodward and did his professional consultation services. It really helped me hone my sense into what …

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Creating a Hospital Midwifery Practice

Most people are familiar with CNMs that deliver in the hospital setting. Hospitals are where most Americans feel the most comfortable birthing their children in the 21st Century. Whether you are a solo midwife that working with a hospital to create midwifery hospital privileges for the first time or expanding a large midwifery practice been …

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Compound Effect: Creating your Midwife Business on Step at a Time

Another inspirational book was the “Compound Effect.” It really got down to the basics of habit creation for me. I am a very objective and logical thinking person. When I can calculate it, create an equation behind it, or have statistical data to translate the results, I understand it. “Compound Effect” by Darren Hardy talks …

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Midwife Students and Fellowships: OH, MY!

Midwife Student and Fellowship  Midwifery clinical sites are getting harder and harder to find. As a new graduate, the biggest hurdle is getting experience in a supportive environment in your first few years of getting a midwifery degree. Is your midwifery practice a good fit for a student or new midwifery graduate? Do you have …

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