Month: March 2019

Creating a Collaborating Relationship in your Midwife Business

Creating a Collaborating Relationship in your Midwife Business Some midwives have a challenge finding good collaborating doctors for referrals. There are many practices that go out of business purely from that relationship ending and not having another doctor be an option. Some states require a written collaboration with a doctor for a midwife to practice …

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Training a Midwife Birth Assistant

Training a Midwife Birth Assistant In out of hospital births, having a reliable, competent assistant is HUGE!!! NRP (Neonatal Resuscitation Program) recommends 2 certified attendants at a birth. Training a midwife assistant is vital in today’s birth world! What if something is going on with mother and baby at the same time (happens many times …

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Creating a Hospital Midwifery Practice

Creating a Hospital Midwifery Practice Most people are familiar with CNMs that deliver in the hospital setting. Hospitals are where most Americans feel the most comfortable birthing their children in the 21st Century. Whether you are a solo midwife that working with a hospital to create midwifery hospital privileges for the first time or expanding …

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Emotional Fingerprint: Powerful Midwife Business Marketing Tool

Emotional Fingerprint: Powerful Midwife Business Marketing Tool There are many resources and guides out there. This one particular has done leaps and bounds to complete my personal and professional goals. When I did some soul searching and restructuring of my life, I sought guidance from Woody Woodward and did his proefssional consultation services. It really …

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To Be In or Out of Network: That is the Midwife Business Question

To Be In or Out of Network: That is the Midwife Business Question As a midwife, you have the option to have a self pay system or accept insurance plans. Most CNMs working in private practice accept insurance plans to keep competitive with the US healthcare system. But there are a lot of questions involved …

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Writing Policies for your Midwife Business

Writing Policies for your Midwife Business Overwhelmed by administration side of the business? Unsure where to start with policies? I tell people to break things up into sections: administration policies, legal policies, financial policies, clinical policies, inventory policies, insurance policies, training policies, charting policies, employment policies, credentialing policies, etc. Small home birth practices won’t have …

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50 Ways to Market your Midwife Business

50 Ways to Market your Midwife Business Marketing is essential for branding and success of your practice. Unless you buy an already established practice with huge customer base, midwives need to market their services to the target market. Knowing your competitor and what you have different than them will be placed in the marketing campaign. …

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Midwife Billing Maternity Care: What is and isn’t included?

Midwife Billing Maternity Care: What is and isn’t included? Global maternity care includes prenatal care, birth, and postpartum care for a women if you assist her entire pregnancy. If she transfers out due to risk or moving, billing codes are broken up based on services rendered. There are codes for individual prenatal visits, multiple prenatal …

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Billing Codes Commonly Missed for Midwife Business

Billing Codes Commonly Missed for Midwife Business Most midwives know about basics when it comes to billing health insurance plans. If you work for a large practice, many providers don’t do anything with billing and have a whole department handling that aspect of care. When you start a private midwife practice (whether small or large), …

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